Ramadan traditions represent a spiritual core for Arab and Muslim societies during the holy month, and this is directly reflected in purchasing decisions and consumer behavior. Families tend to choose products and services that align with Ramadan due to changes in lifestyle and family gatherings, especially with the prevalence of Ramadan deals and promotional offers that encourage purchasing and fulfilling needs at reasonable prices.
This article will show you how Ramadan traditions influence shopping habits.
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Increased Demand for Clothing
The month of Ramadan and preparations for Eid al-Fitr are associated with buying new clothes for children and adults, an essential part of Ramadan traditions. The fashion sector witnesses a surge in sales of both traditional and modern clothing, in addition to increased demand for Ramadan gifts and abayas.
This high demand prompts many online stores to offer significant discounts and seasonal offers for the holy month. For example, you can use the ASOS discount code to purchase personal care products and clothing suitable for the Ramadan atmosphere.
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Increased Demand for Food
With the advent of Ramadan, markets see a noticeable increase in food sales. Ramadan traditions drive this growth centered around the daily preparation of iftar and suhoor meals, particularly traditional Ramadan dishes, which leads to higher demand for essential food items such as rice, oil, sugar, flour, dates, Ramadan beverages, as well as meat and poultry.
It is worth noting that consumers can reduce food and beverage expenses by benefiting from the promotional offers and discounts offered by numerous online stores during Ramadan.
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Ramadan gatherings and meals
Invitations are among the most important traditional Ramadan customs, reflecting the joy of Muslims at the arrival of the holy month. They revive an atmosphere of warmth and affection, strengthening social bonds in a cozy family setting, where family and friends gather around a single table.
One of the most prominent Ramadan customs in Arab culture is the provision of meals for the guests of Allah, including travelers, the poor, and those in need. This encourages the purchase of additional food items and the acquisition of Ramadan tableware and linens, prompting shoppers to seek high-quality products at reasonable prices.
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Buying Gifts and Ramadan Baskets
One of the beloved Ramadan traditions for many is the practice of giving gifts and purchasing Ramadan baskets containing food products and Ramadan gifts for the poor and needy. This also reinforces the values of helping and empathizing with others, as well as strengthening bonds of solidarity and love among people.
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The Boom of E-commerce
E-commerce experiences a significant boom during the holy month of Ramadan, especially with the change in daily habits. Many people turn to online shopping during the evening hours, coinciding with family gatherings and Ramadan traditions. This leads to increased demand for delivery services and online shopping through apps and e-commerce platforms, resulting in a surge in Ramadan-related digital offers and promotional campaigns.
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Impact on Marketing Strategies
Brands focus on Ramadan traditions in their promotional campaigns, employing marketing messages linked to Ramadan values such as; Family, generosity, compassion, and camaraderie, along with special seasonal offers related to Ramadan and Eid al-Fitr, and the launch of Ramadan-themed products that meet shoppers’ needs and satisfy their tastes, all contribute to increased sales.
In conclusion, Ramadan traditions vary from decorating homes and streets to welcome the holy month, through its spiritual atmosphere and special acts of worship, to increased spending on food, which is reflected in the type of purchases, shopping schedules, and overall expenditure. Therefore, this season is considered a unique opportunity for retailers and online stores to meet shoppers’ needs and offer deals that align with the spirituality of the holy month.
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